Story Stocks®

Updated: 18-Feb-26 15:09 ET
Wingstop Flying Higher Despite Soft Q4 as Guidance Targets Return to Comp Growth (WING)

Wingstop (WING) is flying higher after reporting its Q4 results this morning. The fast-casual chain delivered a solid EPS beat, but revenue missed expectations, increasing 8.6% yr/yr to $175 mln. What's likely driving the positive reaction is FY26 domestic comp guidance of flat to low-single-digit growth, with management expecting sequential improvement and targeting a return to comp growth after FY25's 3% decline, its first in 22 years.

  • Domestic comps fell 5.8%, still pressured by a tougher macro backdrop, but roughly stabilizing versus Q3's -5.6% after earlier-year deceleration (Q1 +0.5%, Q2 -1.9%).
  • Despite the comp decline, system-wide sales rose 9.3% to $1.3 bln, driven by continued unit expansion with 124 net new openings in Q4.
  • Management saw early proof points in Wingstop Smart Kitchen, including the Southwest running a mid-single-digit comp change above the U.S. average, and is now fully deployed.
  • Despite macro pressure, demand has remained resilient across key occasions and customer cohorts, and it sees the Wingstop Is Here campaign helping capture more everyday occasions.
  • Club Wingstop's pilot produced encouraging early metrics, with about 50% of active guests enrolled, frequency up 7%, and 30%+ of new guests signing up, while a national rollout is targeted for end of Q2.
  • It continues to expect the consumer environment to remain choppy with continued pressure on core consumer, but believes these initiatives can lead to sequential improvements and a return to comp growth.
  • Another driver is its anticipated 15-16% global unit growth in FY26, well above its 10% long-term target, driven by broad-based franchisee demand and continued international expansion.

Briefing.com Analyst Insight

This quarter was soft, with domestic comps the weakest of FY25, but investors are focused on FY26 expectations and the path back toward positive comps. Management still sees the consumer backdrop as choppy, yet believes its company-specific initiatives can drive sequential improvement through the year. That puts execution in focus, especially now that Smart Kitchen is fully deployed, which has showed early proof points. Investors will also be watching the end-of-Q2 national rollout of Club Wingstop, alongside the Wingstop Is Here campaign's ability to broaden occasions and keep demand resilient. Unit growth remains a clear strength and a key support to system-wide sales, but with shares sharply higher, the bar is rising for tangible comp improvement as 2026 progresses.

Cookies are essential for making our site work. By using our site, you consent to the use of these cookies. Read our cookie policy to learn more.