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Updated: 09-Jan-26 11:35 ET
Carter's Guides for Strong Q4; Growth Accelerates with Wholesale Rebound (CRI)

Carter's (CRI) is modestly higher after providing its preliminary guide for Q4, in which it expects Q4 revenue growth in the high single digits. This is a notable return to growth after several quarters of flat-to-negative revenue trends, signaling a stronger holiday season. It was also nice to get an early read on the quarter, as earlier in the fiscal year the company withdrew its guidance on tariff uncertainty.

  • It expects its U.S. Retail segment to show high single-digit revenue growth, with retail comps up mid-single digits, representing its third consecutive positive comp, and compares to +3% revenue growth and a +2% comp in Q3.
  • Across U.S. Wholesale, it sees growth in the low single digits, which is notable after a 5.1% decline in Q3 and after stating on the Q3 call that it expected Wholesale sales down low single digits in Q4.
  • Internationally, it expects high single-digit growth, suggesting the segment is building on recent momentum after Q3 sales rose 4.9%.
  • Average unit retail (AUR) pricing increased mid-single-digits, including less promotional activity, which is helping offset the impact of higher tariffs that have pressured profitability. Q3 gross margin was down 180 bps to 45.1%.

Briefing.com Analyst Insight

The Q4 guide represents a clear step-up from Q3 and suggests Carter's delivered a better-than-feared holiday season. Most notable is the acceleration in the overall top line, with Q4 revenue now expected to grow at a high single-digit rate, driven by a step-up in U.S. Retail alongside U.S. Wholesale returning to low single-digit growth after management had previously expected low single-digit declines for Q4. The continued lift in AUR on less promotional activity is also encouraging, implying demand has remained resilient enough to support higher realized pricing and a healthier pricing posture. That said, tariffs remain a meaningful headwind, management previously flagged a $25-35 mln headwind in Q4, so its official Q4 report in late-February will be key to confirming whether stronger demand and pricing discipline, alongside ongoing cost actions, translated into improved profitability.

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