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Updated: 29-Sep-25 11:13 ET
Electronic Arts to be taken private in $55 bln deal, putting gaming industry in spotlight (EA)
Electronic Arts (EA) agreed to be taken private in a landmark transaction that values the company at roughly $55 bln -- shareholders will receive $210 per share in cash (a 25% premium to EA’s unaffected $168.32 close on Sept. 25). The announcement follows a Wall Street Journal report late last week that EA was nearing a roughly $50 bln deal, which had already sent the stock higher ahead of the definitive announcement.
  • The consortium is led by Saudi Arabia’s Public Investment Fund (PIF) together with Silver Lake and Affinity Partners; PIF will roll its existing 9.9% stake into the transaction. The transaction structure values EA’s equity at roughly $52.5-$55 bln and includes a mix of equity and debt financing.
  • PIF has been building a big gaming portfolio (and will keep an ownership stake), Silver Lake brings tech/gaming buyout experience, and Affinity adds a U.S. financial sponsor connection.
  • For PIF, the deal accelerates their gaming strategy; for the sponsors, EA’s stable cash flows, live-services franchises, and upcoming tentpole releases (e.g., Battlefield) present a path to drive incremental bookings and margin expansion away from public-market scrutiny.
  • EA beat Q1 net bookings and EPS on July 29 but guided Q2 bookings below Street expectations, citing EA SPORTS FC 26 content phasing, a normalized College Football sales curve, and higher Battlefield 6 marketing spend.
  • Net bookings have swung –20% to +8% over the past five quarters, reflecting the lumpiness of big releases, edition phasing, and live-service cadence.
  • Since 2021, EA shares are up +20% (excluding acquisition-related gains) vs. +75% for the Nasdaq, weighed down by franchise execution issues, cyclicality, and investor preference for faster-growth software.
  • Take-Two (TTWO) could benefit modestly from M&A comps, while Roblox (RBLX) may attract private capital interest despite its different model and demographics.

Briefing.com Analyst Insight:

The EA buyout is a watershed transaction for gaming: a 25% cash premium is attractive to public holders and reflects private buyers’ willingness to pay for large, cash-generative gaming franchises and the flexibility to re-phase product roadmaps away from quarter-to-quarter public scrutiny. For EA’s public peers, expect a mixed reaction -- an initial valuation rerate on deal comps, followed by selective investor appetite for companies that can clearly demonstrate less lumpy revenue recognition and stronger long-term monetization roadmaps.

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