Story Stocks^®

Apple (AAPL) officially launched its iPhone 17 lineup today, and early signs point to strong demand, especially for the high-end Pro models. Long lines were reported across the U.S., Europe, and Asia, signaling strong consumer interest despite macro and competitive headwinds.

• Bloomberg reported strong early demand in Asia, with Pro models generating the most buzz in the U.S. and Europe.
• The launch follows a solid Q3 in which Apple posted 9.6% yr/yr revenue growth -- its best in 14 quarters -- driven by 13.5% growth in iPhone revenue to $44.58 bln, a record for the June quarter.
• Shares have rebounded in recent weeks but remain down 3% year-to-date due to ongoing concerns about AAPL’s AI positioning, competition in China, and the impact of an escalating U.S.-China trade war.
• The iPhone 17 launch seems to be extending recent momentum, and anticipation is already building for next year’s foldable iPhone, which could serve as a major catalyst heading into FY27.

Briefing.com Analyst Insight:

Today’s iPhone 17 launch suggests AAPL may be regaining some product momentum at a critical time. While it’s still early, initial demand trends -- particularly for Pro models -- are encouraging and may help ease investor concerns about a sluggish upgrade cycle. That said, AAPL still faces serious headwinds, including intensifying competition in China and a murky AI roadmap. The upcoming foldable iPhone could be a game-changer, but with geopolitical tensions and valuation still elevated (Forward P/E of 30x), AAPL isn't out of the woods just yet.