Story Stocks®

Updated: 02-Dec-25 11:10 ET
Signet Jewelers Delivers a Strong Q3, but Its Holiday Outlook Fails to Sparkle for Investors (SIG)

Signet Jewelers (SIG) is trading lower after reporting its Q3 (Oct) results this morning. The company delivered a solid quarter, comfortably beating expectations on the top and bottom line. Revenue increased 3.1% yr/yr to $1.39 bln, marking the third consecutive quarter of growth after nine quarters of declines. SIG also raised its FY26 EPS, revenue, and comp outlook to $8.43-9.59, $6.70-6.83 bln, and (0.2%) to +1.75%, respectively. However, the midpoints of EPS and revenue are below expectations, reflecting a cautious holiday tone that is overshadowing the Q3 beat.

  • Comps increased +3%, accelerating from +2% in Q2 and well above prior guidance of (1.25%) to +1.25%. This marks the third straight quarter of positive comp growth, driven by Kay, Zales, and Jared delivering a combined +6%.
  • Strength was broad-based across bridal, fashion, and watches. Jared posted a standout +10% fashion comp, while Kay and Zales benefited from differentiated bridal assortments and strategic pricing that resonated with mid-tier consumers.
  • The services business remained a bright spot, growing high single digits and now approaching five years of positive comps. Its high-margin profile continues to help offset tariff pressure and elevated gold costs.
  • Margin expansion remained solid, with total gross margin up 130 bps yr/yr, including 80 bps of merchandise margin expansion. Key drivers included tighter pricing and promo discipline, targeted investments in LGDs (boosting AUR), and benefits from store refreshes and more modernized marketing.
  • The raised guidance reflects SIG's Q3 beat, continued tariff mitigation, and a "measured" Q4 outlook. Management cited external disruptions since late October, softer traffic over the past five weeks, and heightened value expectations among lower to middle income consumers.

Briefing.com Analyst Insight

SIG delivered an impressive Q3, highlighted by accelerating comps, broad-based category strength, and meaningful margin expansion despite tariff and commodity headwinds. Execution across pricing discipline, LGD mix, services growth, and core-banner performance clearly continues to bear fruit. However, with an important holiday season ahead, the company's measured Q4 outlook is difficult for investors to overlook. Softer traffic since late October and more value-oriented consumer behavior inject uncertainty into near-term trends. While the underlying fundamentals are improving, the cautious holiday guide tempers enthusiasm and helps explain today's weak stock reaction despite a solid quarter.

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