Stock Market Update
23-Jun-26 12:05 ET
Bath & Body Works moves higher on Ulta Beauty partnership
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[BRIEFING.COM] The major averages remain little changed from previous levels at midday.
Bath & Body Works (BBWI 20.88, +1.26, +6.39%) is rallying after announcing a strategic partnership with Ulta Beauty (ULTA 462.21, -2.85, -0.61%) that will bring a curated selection of its body care and home fragrance products to more than 600 Ulta stores nationwide and Ulta.com beginning July 12.
Strategically, the deal advances BBWI's Consumer First Formula by expanding the brand beyond its own stores, website, Amazon (AMZN 234.99, +2.20, +0.95%) presence, and mall-heavy footprint into one of the largest beauty discovery channels in the U.S.
