Before delving further into today's news, we thought it would be helpful to provide some background on what the company does. SHOP is a cloud software developer, providing an e-commerce platform designed for small and medium-sized businesses. The Shopify platform providers merchants with a single view of their business and customers across all of their sales channels and enables them to manage products and inventory, process orders and payments, build customer relationships, and leverage analytics and reporting. Merchants can also use Shopify Mobile, its iPhone and Android application.
One of the primary capabilities is that it enables merchants to sell their products across various sales channels such as internet, tablet and mobile storefronts, social media., and brick-and-mortar stores. Today's new integration with EBAY is a significant addition to that offering. Also, there is no up-front training need to implement and use the platform. SHOP says that merchants can set up their shop in less than 15 minutes. The platform offers security, scalability, and reliability that is normally available to businesses with enterprise-level budgets, while being easy-to-use and affordable for small businesses.
Now with some context on what SHOP does, the relevance of this new agreement with EBAY becomes a little clearer. As noted in the press release, with the new integration, SHOP merchants will have the opportunity to surface their brand and products to more than 169 million active eBay buyers. This integration will also enable SHOP merchants to immediately sync inventory information. Customer orders will also be imported to SHOP and allow merchants to fulfill orders from both platforms in one location. The eBay sales channel is expected to be available in Fall 2017 for SHOP merchants selling in USD in the United States.
In sum, this is yet another positive development for the company and it could provide a little more fuel to the fire during the important Q3 and Q4 seasons. SHOP already has established an impressive track record of topping analysts' earnings and revenue expectations - in fact, it has exceeded EPS and revenue expectations every quarter since going public. And, despite the company growing significantly in size over the past couple of years, its revenue growth rates remain very strong in the high double digit range. How much of a factor this new integration with eBay will play later this year remains to be seen, but, it certainly keeps the arrow pointing upward.