Technology enthusiasts have been keeping a close eye on news
surrounding NVIDIA (NVDA 239.34, +2.44, +1.03%) as of late, considering
the GPU manufacturer is expected to announce a new product line soon.
Earlier this morning, The Verge reported that NVIDIA has begun sending out invites to a PC-related event that will take place at the Gamescom conference in Cologne. The conference will take place between August 21 and August 25. The invite does not mention a specific date, but there are growing expectations this occasion will be used to announce the GTX1100 series of gaming GPUs.
The speculation about an imminent release comes after images of an alleged engineering sample began showing up on the internet. The engineering sample features Micron's (MU 52.45, +0.01, +0.02%) GDDR6 memory, which the company began mass producing in recent weeks.
Furthermore, a Vietnamese retailer briefly opened pre-orders for a GTX1180 GPU, adding fuel to the speculative fire. That listing has been removed.
Keep in mind that NVIDIA's GTX1000 series of GPUs was met with very strong demand, which intensified during the cryptocurrency surge in 2017. That surge boosted GPU prices, serving as a reminder of NVIDIA's pricing power. The company has been raising prices with each new iteration of the GTX series, and it would not be a surprise if the top-end GTX1180 card came with a higher price tag than its predecessor’s $549.
NVIDIA sources the bulk of its chips from Taiwan Semiconductor (TSM 36.36, -0.1907, -0.52%).
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