Cloud software firm HubSpot (HUBS 79.45, +7.30 +10.1%) trades to all-time highs this afternoon after announcements made at its #INBOUND17 conference where guidance for Q3 was raised and the company announced e-commerce integration with Shopify (SHOP 115.09, +1.71 +1.51%).
Let’s begin with the guidance. HUBS now sees total revenue in the range of $95.9-96.9 million, an expected improvement when compared to the company’s previously-announced range of $92.8-93.8 million.
Further, management now sees non-GAAP operating loss between a loss of ($2.2) million to ($1.2) million, an expected improvement when compared to the company’s previously-announced range of a loss of ($4.5) million to ($3.5) million. This excludes stock-based compensation expense of about $10.9 million. Non-GAAP net loss per common share is expected to be between a loss of ($0.04) to ($0.02) an expected improvement when compared to HUBS’s previously-announced range of ($0.10) to ($0.08). This excludes stock-based compensation expense of about $10.9 million, non-cash interest expense for the amortization of debt discount and debt issuance costs of about $4.8 million, and the deferred income tax benefit from convertible notes of about $3.4 million.
Also at the conference, HUBS announced a new integration with Shopify (SHOP). The native integration allows shared customers to seamlessly bring SHOP and its data, including customers, orders, and products, into the HUBS platform. The new Shopify integration makes it easier than ever to bring HUBS’s power and insights to online merchants. Customers can see online sales in HUBS as deals, organize and analyze purchasing patterns, and measure customer lifetime value. The new integration also helps ecommerce marketers complete specific ecommerce tasks, like sending transactional emails and building workflows around shopping carts. Both the SHOP integration and Ecommerce Bridge are currently available in limited beta, and will roll out more widely in the coming months.
The company also announced enhanced social tools inside HubSpot Marketing Hub, including a new Facebook lead ads integration, Facebook ads audience sync, and Instagram integration. HUBS also rolled out major updates to the professional tier of its Sales Hub. The enhanced Sales Professional tier adds automation, predictive lead scoring, and other advanced features for growing sales teams. The company also detailed the upcoming launch of Conversations, an addition to HubSpot CRM Free that will help teams manage, scale, and leverage one-to-one communication across their site pages, Facebook, Slack, and other messaging channels.
Full Q3 results should be announced sometime around the beginning of next week.