BlackBerry (BBRY 11.08, +0.01) presented its latest smartphone during a weekend event in Dubai.
The upcoming device is called BlackBerry Motion and it will no longer have a keyboard—a feature that has become synonymous with BlackBerry after other phone manufacturers ditched keyboards several years ago. The BlackBerry Motion will be made by China-based TCL Communications and it will run BlackBerry's custom Android-based operating system. The phone will be sold in Middle Eastern markets for roughly $460, but a U.S. launch is expected in the future.
The phone has a 5.5-inch LCD display and it is powered by a 4,000 mAh battery, which has nearly 50.0% more capacity than the iPhone 8 Plus battery, and should appeal to customers who use their phone frequently during the day.
BlackBerry's disappointing hardware sales amid the rise of iPhone and Android devices prompted the company to deemphasize the hardware side of its business while focusing on its software, which has been known for superior security. BlackBerry leveraged its security know-how to develop a custom, more secure, version of the Android operating system—BlackBerry Secure. This system is being marketed to business users who share sensitive data when communicating. In addition, the company has partnered with NVIDIA to develop an autonomous driving system.
Shares of BlackBerry have had a good year so far, having spiked more than 60.0% since the end of 2016. However, this comes after nearly five years of sideways action after falling from a record high of $148.13 that was notched in 2008.