And, to be sure, SFLY could use a shot-in-the-arm when it comes to revving up its topline growth, which has stagnated in the low-to-mid single digits over the past few quarters. It's unlikely that this new integration will amount to a major growth catalyst in the near-term, but, getting their foot in the door at Apple certainly doesn't hurt.
Here are some more details on this integration. As noted above, the integration specifically uses the Apple Photo app for macOS High Sierra -- its latest version of its operating system. High Sierra includes some refinements to several apps, including its Photo app, which includes new tools for fine-tuning color and contrast. Also, live photos can be edited with "fun effects" while its "Memories" tab combines user photos and videos around topics. But, most importantly (at least as SFLY is concerned), for the first time the app now supports third party photo sites, giving users access to printing and publishing services. SFTY is one of the first to participate in this new extension.
Using the Photo app, people will be able to easily create a Shutterfly photo book, within a few clicks. In the press release, SFLY describes the process this way: "Users select an album or a set of photos within the Photos app in macOS High Sierra, choose to create a project with Shutterfly, and within seconds, the user’s photos will be auto-filled into a Shutterfly photo book to review, edit, and purchase. Users can also choose to begin a project within the application and then complete it on Shutterfly.com. Photo books are then manufactured by Shutterfly..."
It seems like this integration does have the potential to steer more users towards the SFLY site, with the potential of leading to more photo albums created and purchased. As noted above, SFLY could use a catalyst right now. As it stands right now, analysts are projecting revenue to grow a minuscule 2% this year, followed by 6% in FY18. How much of a catalyst this becomes remains to be seen, but, it may have the potential to move the needle a bit.