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EXPERT SPOTLIGHT

DAMON SOUTHWARD
Chief Market Strategist
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Damon Southward - Chief Market Strategist

Damon has provided extensive trading insight, calls, and analysis for Briefing.com since graduating from Stanford in 1996.

He oversees a team of fundamental, technical and special situations analysts focused on uncovering short-term volatility opportunities and intermediate-term investment ideas in Equities, ETFs, Fixed Income, Commodities and Futures. Find Damon's analysis on Briefing.com premium products under the SCALP, YIELD and FOCUS custom tickers.

Get the inside scoop on Damon Southward. This expert spotlight features:
•  Q&A
•  ScalpTrader Sample Trading Calls
•  Featured Videos

Q & A

Q: You’ve provided analysis for Briefing.com for the past 18 years. What trends/themes are you seeing in today’s market environment?

A: Expand and Collapse

Q: What are some of the strategies that are currently working for you and your team?
A: Expand and Collapse

Q: How does the BriefingTrader team help subscribers develop into more consistent and well-rounded traders?

A: Expand and Collapse

ScalpTrader Sample Trading Calls


INTRADAY TRADES
Damon is known for providing live trading calls and intraday set-ups for those looking to scalp trade on the Live In Play page under the SCALP custom ticker. Below is an example of his intraday calls:

AMZN traded down 10 pts initially on its earnings report (to the $250 area) as almost all headline metrics came in below consensus. However, with the stock trading below $260, ScalpTrader highlighted the opportunity for a squeeze in this name as most of the people trading (and Shorting) AMZN were unaware that operating income came in above expectations (showing that AMZN continues to focus on profitability). With the crowd leaning in one direction on the headline miss, SCALP felt this very important (underappreciated) metric would create a squeeze situation as institutional investors dug deeper into the report. The idea played out for a move of more than 20 pts (up to 30 pts for those who rode it to after hours highs).

16:01 ET SCALP AMZN -- Watch for potential squeeze after operating income posts above expectations, while EPS misses.
16:05 ET SCALP AMZN -- If playing the squeeze idea, would lock some in here as stock surges to fresh after hours highs...last trade 267...
16:08 ET SCALP AMZN Update -- Real battle there in AMZN as just about everything missed, except the Operating Income figure. Market seems to be slowly transitioning to AMZN as an earnings story vs a top-line growth story. Seeing very nice squeeze here. Now $277.50...If playing the squeeze, would be out 1/2 of rest here as stock surges about 18-19 pts from where I highlighted the squeeze oppty
16:17 ET SCALP AMZN Update -- Would be out remainder of AMZN here as stock hits $281.50. Think magnitude of this squeeze is due to Shorts hammering stock after AMZN disappointed on just about every major metric except the most important one -- operating income. AMZN showing for a change that its focus is on making money, rather than growing revs or building out infrastructure. That's more than 20 pts on the play.

BRIEFING TRADERS SAY:
"SCALP - AMZN - perfect, ask for a gold medal!!! You made my birthday today!!"

"AMZN - Nice trade I took 5 pts on it and ran cause of its squeezability but good call!"

"Nice 15 pts trade off of AMZN thanks!"


SWING TRADES
While the intraday opportunities were tremendous in 2013, much of Damon's commentary has been on Swing situations that we have presented. Trading/investing is about making money. Many people equate making money with being extremely active during the day. Damon will tell you that the world has changed and that the hyper-active trader is less likely to be successful. Here is an example of one of his swing trades:

BNFT Swing Long Trade + 10%: I have learned over my +15 years of trading experience that it is very difficult to pinpoint the exact bottom in a stock. As a result, for most of my Swing Trades I prefer to scale in. If the stock continues lower, I’m able to put on additional size at lower prices. If I’m lucky enough to have picked the bottom in the stock, I’m at least able to participate in the move, even if not on full size. In this case, I was able to lock in a 10% profit after just two days in the position.

15:50 ET SCALP BNFT -- Putting on a 1/3 Swing Long Position in BNFT. Expecting a meaningful bounce in the coming days/weeks, especially as underwriters begin to initiate coverage of the stock. Willing to scale in more at 2 pt increments. (39.10 -4.15)
13:10 ET SCALP BNFT Swing Long Update
Given the 12% advance in Benefitfocus (BNFT 42.90 +4.59) shares today, I'm going to take profits on the Swing Long Position. I was expecting a market rally as soon as it became clear that the U.S. Government would get a Debt Deal done. That rally is occurring today, so I am going to be opportunistic and take profits on the position. I would have been happy with 10-12% over two weeks, so I'm more than happy to grab those gains over just a couple of days.

BRIEFING TRADERS SAY:
"SCALP was with you on BNFT ($39.50) and was just thinking about selling when your 13:10 came across. Out at $42.80, thanks!"

"Thanks for a great call on BNFT. I took your advice and sold part at 42, just sold the rest at 46. U said it could run and it did!"


DISTRESSED SITUATION TRADES
Damon's biggest gains came in distressed situations that he spent days/weeks researching. In fact, his personal Distressed Portfolio delivered a gain of over 1100% in 2013. That’s an eye-popping number and one that has him excited this year about putting in all the time and effort it takes to dissect these situations. He's found a niche in which investors can capture meaningful gains for years to come, especially as interest rates move higher and companies face difficulty rolling over their debt. Here is an example of a distressed trade:

MTL Intraday Trade +30%: It clearly pays to always have an eye on the Distressed Securities market, as opportunities to post 30-50% gains intraday and triple-digit gains over a few weeks are not uncommon. After spotting unusual price action in shares of Russian mining and steel company Mechel (MTL), I quickly dug into the story – looking at SEC filings, checking the prices on the company’s publicly traded debt and performing a liquidity analysis. This due diligence gave me the confidence to start buying the name, which resulted in profits of up to 30% in less than an hour.

09:28 ET SCALP MTL -- Trying to figure out why this is tumbling to $1.75 from yesterday's close of $2.87. There is an operational update on the wires, but it appears this same info was disclosed in SEC filing on Nov 7. Stock was down about 3% in Russia overnight vs trading down 39% here. (2.87)
I'd consider a spec Long in this (smaller size), as just doesn't seem to make sense at this point. Still digging though.
09:32 ET SCALP MTL -- I just bought a piece of this MTL. Will see how it plays. This decline doesn't make sense to me. (1.70 -1.17)
09:37 ET SCALP MTL Update -- Would consider locking some in on this pop. Beautiful trade. (1.93 -0.94)
09:40 ET SCALP MTL Update -- Would lock in more here. Stops to $1.83. Only keeping 1/3. (2.11 -0.76)
09:54 ET SCALP MTL Update -- Would look to take off 1/2 of remainder here with stops at $1.95. (2.18 -0.69)
10:07 ET SCALP MTL Update -- Closing out last piece of this MTL for over 30% on this portion. (2.30 -0.57)

BRIEFING TRADERS SAY:
"MTL your trade of the year, bought 30000 1.70. sold all at 2 (a $9000 profit!)"

"Great read on MTL. I followed your lead. In at 1.70, out at 2.12."


Learn More About Briefing Trader!

Featured Video

Watch these recent webinars to learn more about the insight, analysis and strategies that Damon and his team provide to our subscribers.

Watch It Now - Click Here! Strategies and Insights from Our Veteran Traders
Chief Market Strategist Damon Southward (SCALP) and Senior Market Analyst Brett Manning (CHART) as they provide invaluable trading insights, strategies, and a behind-the-scenes view of their approaches to the markets. Don't miss this opportunity to learn from our veteran traders and get the insight you need to improve your trading technique.

Click here to watch the video in a separate browser window.
Watch It Now - Click Here! How to Avoid Costly Mistakes When Markets Shift From Overdrive to Neutral
The Briefing Trader Senior Analysts discuss mistakes they have made over the years that may save you from experiencing the same pain. They also highlight strategies they are utilizing as the markets shift gears and answer questions about strategies, trading styles or the Briefing Trader service.

Click here to watch the video in a separate browser window.