Perfect World (PWRD $14.53 -2.74) lowered its third quarter revenue
guidance to RMB 702-741 million from RMB 756-803 million versus the RMB 786.2
million consensus.
In order to further enhance the content of the company's portfolio and lengthen
the life cycle of its existing games, the Company decided to slow down in-game
promotional activities for some of its existing games in the third quarter.
The company believes that such fluctuation is only temporary and is a part of
the normal product cycle. So far during the third quarter, the Company has
released a series of expansion packs for its existing games and plans to roll
out a few more, including a major expansion pack for its flagship game Zhu Xian
by the end of the quarter. With continued additions and enhancement to its
portfolio, the company expects its performance to accelerate again in the
following quarters.






