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  • Insight on Rumors

    Every trading day, there are rumors that deem worthy enough to be passed along to our subscribers.

    We seek to provide you with information on the key rumors that are affecting stocks and add our own real-time perspective, so you can weigh the material. We do not pass along every rumor we hear; only ones we deem actionable, and ones that we're hearing from sources who have an established track record with us of providing quality information.

    Here is some insight on why we include such information in the service and how those comments can be put to use.

    Why We Include Rumors

    Some armchair traders tell us that they eschew all tips, rumors, hearsay and gossip, as such information simply cannot be trusted. They like to deal with facts, and get much of their information from wire services, regulatory filings, and brokerage reports.

    That's a naive opinion. Many of the professional traders we know do keep close tabs on the rumor mill, as rumors can be the basis of some short-term trades with stops. They can add additional evidence to an opinion about a longer-term position or swing trade. And in many cases, the talk on the Street can sway your opinion about when to take profit, or cover a loss.

    On a short-term basis, rumors can add a lot of volatility to a particular stock or sector, which can present trading opportunities.

    For example, back on Aug. 10, 2006, we posted that we were hearing unsubstantiated takeover talk about security software maker Internet Security Systems (ISSX). And ISSX was taken over for a premium by IBM just two weeks later.

    Does It Make Sense?

    The following facts made that particular rumor plausible: 1) Consolidation in security software was inevitable. 2) ISSX was known to have superior intrusion-detection technology that could be desirable to an acquirer. 3) Stock traded at reasonable group multiples. 4) Analysts had mentioned ISSX as a possible takeover candidate as of early August. 5) Just days after we heard the rumor, ISSX pulled out of a scheduled conference (suggested that executives had more pressing matters, and didn't have anything to say publicly at the time).

    We also note that the technicals jibed with the fundamentals, as ISSX formed a "hammer" on Aug. 10, a strong technical reversal pattern.

    A Reminder

    Only a small percentage of rumors end up being true, of course. But whenever possible, we also add commentary on whether we believe the rumor to make sense. There's often an opportunity to trade with the crowd, if a rumor does at least fall into the realm of possibility. Remember, even if the rumor doesn't end up being true, there are short-term profits to be had if enough people believe an event is coming.

    There are also times when it makes sense to trade counter to a rumor, if there is evidence that the hearsay makes little sense. For example, we sometimes hear takeover speculation about stocks in unrelated industries; when we do, we'll post the information on the rumor anyway, and that we think it is "bogus", or makes little sense. Other times, there's takeover talk involving an acquirer that has no track record of buying companies, or doesn't have the equity to do so. It can present near-term shorting opportunities for our subscribers.

    Incremental Info

    One of the best uses of rumors is to add more incremental information to a set of substantiated facts you've already gathered about a potential trade. If you already believe that Aspen Technology (AZPN), for example, is sound fundamentally, trades at low multiples, and is near a breakout point, a rumor you may hear about IBM (IBM) seeking to acquire a software company that caters to the oil and gas industry may provide the catalyst needed to send AZPN shares to a confirmed breakout.
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