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    Press Release


    Yahoo! Finance Offers Package of Real-Time Services
    New Yahoo! Finance MarketTracker Delivers Unlimited Real-Time Streamed Quotes, News and Analysis to Desktops, Mobile Devices and Across the Yahoo! Network of Properties

    SANTA CLARA, Calif. – April 2, 2001 – Expanding upon its comprehensive offering of personal finance and investing content and services, Yahoo! Inc. (Nasdaq: YHOO), a global Internet communications, commerce and media company, today announced the launch of a premium package of real-time services on Yahoo!® Finance (http://finance.yahoo.com), the No. 1 ranked financial site on the Web*. The competitively priced package gives investors access to the market information they need, when they need it, and all in one place. Consumers can now have real-time market information streamed live to their desktops with the new Yahoo! Finance MarketTracker, allowing them instant access to all the news and numbers they need to make informed financial decisions. The real-time information will also be available to subscribers throughout the Yahoo! network. The offer includes a combination of unlimited real-time quotes from the New York, American and Nasdaq stock exchanges, breaking news from leading editorial companies, and market analysis including live stock upgrades and downgrades, and is available for a nominal fee.

    "Consumers have been asking for unlimited real-time streaming quotes, news and analysis, so we're really pleased to be able to deliver this powerful package of premium services to them wherever they are on the Yahoo! network," said Tim Sheehan, director of production, Yahoo! Finance. "The ability to have real-time data and alerts delivered to your PC, pager, mobile phone and PDA makes this offering a 'must-have' for investors, as it arms them with the information they need to better understand market dynamics and make informed investing decisions."

    Keep Up With the Market
    This offering includes unlimited real-time exchange quotes, news and analysis available from anywhere on the Yahoo! network and streamed directly to consumers' desktops. The real-time exchange data gives investors the most current trade data available to help them make more informed investment decisions. Consumers can track the most recent news about the companies most relevant to them and their portfolios and can access real-time market analysis from Briefing.com (www.briefing.com), including In Play® and live stock upgrades and downgrades. The real-time package is available for $9.95 a month and people can sign up today simply by going to http://finance.yahoo.com/rtq.

    Watch the Action Unfold Before Your Eyes
    The Yahoo! MarketTracker is a powerful streaming application that integrates real-time quotes, news and analysis and delivers it directly to individuals' desktops. The application is accessible at any time, enabling users to keep up on current market activity while still using the computer for other needs. The Yahoo! MarketTracker acts as an online market control center, providing consumers with one central location for the most current market data.

    It Goes Where You Go
    In addition to the data being streamed directly to users' desktops, it is also available anywhere on Yahoo! that investors go to research market information. The real-time exchange quotes and news are integrated into Yahoo! Finance, My Yahoo! (http://my.yahoo.com), and other Yahoo! properties. Consumers can also create real-time stock alerts using Yahoo! Alerts (http://alerts.yahoo.com). The real-time data and alerts are available not only on the PC, but also on mobile devices, including mobile phones, pagers, and PDAs, keeping investors informed of the latest movement in the market, everywhere they go.

    "The real-time package is yet another service that Yahoo! Finance is providing to meet all of consumers' personal finance and investment needs," added Sheehan. "In addition to online bill paying and tax filing services, we continue to offer valuable premium services that make managing finances online easy and convenient."

    About Yahoo! Finance
    Yahoo! Finance, the No. 1 ranked financial site on the Web*, provides consumers with a broad range of comprehensive online financial services and information essential to managing one's financial life. Consumers can quickly and easily navigate the wealth of investing and personal finance content and services on the site. By providing access to up-to-date, international market data, real-time stock quotes, portfolio management resources, and community tools such as message boards and clubs, Yahoo! Finance empowers consumers to make well-informed investment decisions. In addition, all personal finance needs are met with services including online account access, bill pay, tax filing, and loan and insurance quote retrieval. With Yahoo! Finance, consumers have access to the financial information and services they need anytime, anywhere.

    About Yahoo!
    Yahoo! Inc. (Nasdaq: YHOO) is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 185 million individuals each month worldwide. As the first online navigational guide to the Web, http://www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the most recognized and valuable Internet brand globally, and is ranked the No. 38 leading consumer brand worldwide. The company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. These services include Corporate Yahoo!, a popular customized enterprise portal solution; audio and video streaming; store hosting and management; and Web site tools and services. The company's global Web network includes 24 World properties. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

    # # #

    Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

    * Source: Media Metrix, Custom Category Report, January 2001

    Contacts:
    Erica Jacobs, Fleishman-Hillard PR, 415-356-1057
    jacobse@yahoo-inc.com
    Lauren Strain, Yahoo! Inc., 408-328-7870
    lauren@yahoo-inc.com

     

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