Press Release
Contact:
David Beasley
650-347-2220 x.132
dbeasley@briefing.com Chris Taylor
212-318-2660
taylorc@bloomberg.net
Bloomberg Users
Benefit From Leading Edge Commentary At Low Cost
Burlingame, CA, October 20, 1998…Briefing.com, the leading
Internet provider of live market analysis now brings its
expertise to Bloomberg users. Briefing’s Bond & Stock
Analysis™ product (BHOM
<GO> on the Bloomberg) provides live leading edge
insight into the U.S. Bond and U.S. Stock markets. The
Bloomberg institutional network is one of the world’s leading
providers of real-time price quotes, news, and
third-party content for professional market participants.
Michael Bloomberg, Chairman and CEO at Bloomberg, says,
"bringing in third party commentary from a successful Web based
firm is consistent with our goal of continuing to provide the
best tools possible for Bloomberg’s constantly growing user
base." David Beasley, vice-president of marketing at
Briefing.com adds, "Briefing’s live bond and stock
commentary at this price point provides a high value add for the
professional marketplace of which Bloomberg is a key supplier."
Briefing.com, having provided comparable market analysis to
institutional clients with Standard & Poor’s MMS International,
has developed a Web based readership of over 11,000 paid
subscribers in just two years from launch.
### Briefing’s content on Bloomberg consists of
Briefing.com Bond & Stock Analysis, content
designed for fixed-income and equities professionals such as
bond traders, funds managers, corporate treasurers, mortgage
brokers, and stock brokers. Briefing Bond Analysis
includes live bond market commentary, leading edge
economic analysis and much more. Briefing Stock
Analysis, one of the few products providing live
market analysis of U.S. stocks, contains the popular pages In
Play, Story Stocks, Tech Stocks, and
Upgrades/Downgrades. About Briefing.com
Briefing.com is an employee-owned company headquartered in
Chicago, with offices in Boston and the San Francisco Bay Area.
Rated a “top site” eight consecutive years by Barron’s and three
consecutive years by Forbes.com, Briefing.com is the leading
provider of quality, live market analysis via the Internet.
Briefing Bond &
Stock Analysis are both included in the first terminal price
on Bloomberg – significantly less than other leading
commentary providers. A no-obligation, free trial period
is currently active. About Bloomberg
Bloomberg
Financial Markets, founded in 1981, is a global multi-media
based distributor of information services, combining news, data
and analysis for financial markets and businesses. Bloomberg
provides real-time pricing, historical pricing, indicative data,
analytics and electronic communications 24 hours a day through
over 102,000 BLOOMBERG™ systems used by over 250,000 financial
professionals in 100 countries worldwide. Bloomberg News, with
900 reporters in 80 bureaus, is live 24 hours over the
BLOOMBERG™ and is carried in over 850 newspapers worldwide.
Bloomberg also produces a number of related print and electronic
media products for distribution in the U.S., Canada, Europe,
Latin America, Australia, and Asia. These include Bloomberg
Television programming, WBBR, Bloomberg News Radio network,
Bloomberg and Bloomberg Personnel Finance magazines.
The Bloomberg Web Site (www.bloomberg.com) and the Bloomberg
Press Line of investment books.
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