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    Press Release

    Contact:
    David Beasley
    650-347-2220 x.132
    dbeasley@briefing.com

     

    Briefing.com Provides Intra-daily Market Commentary On Excite And Quicken's Online Business & Investing Channel
    Briefing.com’s professional Wall Street analysis now available to users of Quicken and Excite's new financial channel

    Burlingame, CA, November 7, 1997…Briefing.com, the only site to provide live Wall Street analysis and commentary by noted analysts, today announces that it will license a number of pages of content including a regular custom article to the new investing channel on search engine Excite. Called the Excite Business & Investment Channel by Quicken.com (http://quicken.excite.com), the channel is a joint creation of Excite and Intuit, the makers of Quicken. It is a one-stop site where investors, small business owners and individuals can find comprehensive information related to personal and small business finance, including investment advice, chat rooms, mortgage information and insurance quotes. Briefing.com contributes five pages of content to the Business & Investment channel:

    Stock Ticker: Timely insight on stock market moves.

    Story Stocks:  Detailed commentary on individual stocks in the news.

    Upgrades/Downgrades:  Public companies' most recent ratings.

    Economic Calendar: Forecasts for all upcoming economic releases, and data on the most recent releases.

    A weekly feature article by Briefing's chief equity analyst Bob Walberg. Like other well-known Briefing analysts, he frequently provides expert commentary to such media as The New York Times, CNNfn and Reuters. He is also a regular guest on CNBC's Money Wheel.

    Stock Ticker is updated three times per day, the feature article once per week, and all other content once per day; keeping Excite's 7.6 million users current on Wall Street developments. The five pages are representative of the more comprehensive, continually updated analysis and commentary featured on Briefing's own site. Quicken/Excite channel users who benefit from Briefing's abbreviated pages and would like more in-depth financial coverage may simply link to Briefing's home page to review their two premium subscription services: Stock Analysis™ and Briefing Professional™ .

    Tapan Bhat, Manager of the Quicken Financial Network at Intuit, believes, "Briefing’s intra-daily commentary and other information regarding U.S. markets is a high value add to the type of investors who frequent our site."

    David Beasley, V.P. Marketing for Briefing.com, adds, "With Quicken’s new channel being a "center" of information for Web investors, providing our constant market analysis seemed like a natural fit to us."

    Briefing.com's Stock Analysis is a comprehensive service for individual investors, while the new Professional package is geared towards fixed-income professionals such as bond traders, funds managers, corporate treasurers and mortgage brokers. Briefing.com Professional includes live bond market commentary, 15 minute bond and FX quotes, leading edge Economic Analysis and much more. Stock Analysis includes a live market analysis section as well as the extremely popular Upgrades/Downgrades and Splits Calendars. A subscription to Briefing.com Professional includes the Stock Analysis service.

    Briefing’s Stock Ticker market commentary is also featured on Intuit's Quicken Financial Channel through Microsoft Internet Explorer 4.0’s (IE 4.0) Active Desktop™ . This new channel, also by Intuit, allows users to employ the Internet in a new, more effective way. IE 4.0 users program the channel to automatically deliver financial updates to their desktops throughout the day. In addition, users of Intuit’s Quicken® 98 financial software may "click" through to Briefing Stock Ticker commentary from the Market Watch area of the software.

    About Briefing.com
    Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.

    Briefing is of similar design and content to the live information products currently used by Wall Street traders over traditional networks. These services, delivered over such vendors as Reuters, ILX, Dow Jones Telerate, and Bloomberg, commonly cost between $200-$330 per month.

    About Excite
    Founded in 1994, Excite, Inc. is an Internet media company which offers the Web's first free online service. The Excite Network consists of two flagship brands, Excite (www.excite.com), and WebCrawler (www.webcrawler.com). Excite offers topic-based channels of information where consumers can find topical news and content, reviews and guides, free email, instant messaging, chat and search. WebCrawler offers consumers a channel-based service, while maintaining its strength of "simple search" and the distinctive look and feel of the WebCrawler service to which its user base remains loyal. Localized versions of Excite are also available internationally for the United Kingdom, Germany, France, Sweden, the Netherlands, Australia and Japan. Based in Redwood City, CA, Excite, Inc. has strategic relationships with America Online, Inc., Intuit Inc., Tribune Company, CUC Investments Inc., Apple Computer, Inc. and Netscape Communications Corp.

    About Intuit
    Intuit, Inc., a financial software and Web-based services company, develops and markets Quicken, the leading personal finance software; TurboTax, the best-selling tax preparation software; and QuickBooks, the most popular small business accounting software. Intuit's Quicken.com Web site offers a complete set of personal finance news, information, and tools, including the leading mutual fund and insurance sites. Based in Mountain View, CA, Intuit continues to improve their products and services which enable individuals, small businesses, and financial professionals to better manage their financial lives and businesses.

     
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