Briefing.com Subscriber Survey Results

In September 2002, 1,554 Briefing.com subscribers responded to the following survey:

Please describe yourself:
Answer Raw Responses Percentage
Personal Investor 777 50.2%
Individual Day Trader 392 25.3%
Stock Broker or Financial Consultant 127 8.2%
Mortgage Broker 14 0.9%
Trader with Financial Firm 78 5%
Professional Money Manager 96 6.2%
Other Financial Professional 65 4.2%

Why do you use Briefing.com? (check all that apply)
Answer Raw Responses Percentage
Analysis of current events 1128 18.1%
News Service 1127 18%
Reliable source 978 15.7%
Familiarity 486 7.8%
Easy to use 919 14.7%
Quick downloads 243 3.9%
Unique trading opportunities 339 5.4%
Perspective on market outlook 873 14%
Always find what I seek 156 2.5%

How often do you use Briefing.com?
Answer Raw Responses Percentage
More than once a day 1256 81.3%
Once a day 132 8.5%
A few times per week 102 6.6%
Once a week 25 1.6%
Less than once per week 30 1.9%

How many separate visits per day do you make to Briefing.com?
Answer Raw Responses Percentage
One visit per day 127 8.2%
Two visits per day 176 11.4%
Three visits per day 155 10%
Four visits per day 77 5%
More than four visits per day 302 19.5%
I watch all day 624 40.3%
N/A - I connect less than once per day 86 5.6%

What time of day do you read Briefing.com? (check all that apply)
Answer Raw Responses Percentage
Pre-market 1265 33.2%
During market hours 1396 36.7%
After market close 1146 30.1%

How long have you been using Briefing.com?
Answer Raw Responses Percentage
New user 120 7.8%
Three to six months 188 12.2%
Six months to one year 245 15.9%
One Year 202 13.1%
Two Years 334 21.7%
Three Years 168 10.9%
Over three years 284 18.4%

How long have you been actively trading/investing?
Answer Raw Responses Percentage
Less than 6 months 44 2.9%
6 months - 1 year 67 4.3%
One year 67 4.3%
Two years 177 11.5%
Three years 135 8.8%
Over three years 1051 68.2%

On average, how often do you trade?
Answer Raw Responses Percentage
Less than once a month 161 10.6%
One to 4 times per month 293 19.4%
5 to 11 times per month 245 16.2%
11 to 20 times or more per month 273 18%
1 to 4 times per day 216 14.3%
More than 4 times per day 325 21.5%

If you are using Briefing.com for personal investing, what is the size of your trading portfolio?
Answer Raw Responses Percentage
$0 to $49,999 301 22%
$50,000 to $99,999 203 14.8%
$100,000 to $249,999 241 17.6%
$250,000 to $499,999 126 9.2%
$500,000 to $999,999 94 6.9%
$1,000,000 and over 107 7.8%
N/A: I don't use Briefing.com for personal investing 297 21.7%

How would you classify yourself in terms of your financial/investment knowledge?
Answer Raw Responses Percentage
Highly Knowledgeable 695 45.1%
Somewhat Knowledgeable 748 48.6%
Not Very Knowledgeable 83 5.4%
Not Knowledgeable At All 14 0.9%

Have you ever made a purchase online?
Answer Raw Responses Percentage
Yes 1437 93.6%
No 98 6.4%

If you have made an online purchase, what type of product or service did you purchase? (check all that apply)
Answer Raw Responses Percentage
Computer Hardware 863 14.1%
Computer Software 952 15.6%
Home/Office Electronics 722 11.8%
Air Travel/Hotels/Car Rental 1015 16.6%
Clothing 598 9.8%
Books/CD's 1167 19.1%
Automobile Purchase 73 1.2%
Jewelry 105 1.7%
Household Items 610 10%

Do you influence and/or make purchasing decisions at your place of work?
Answer Raw Responses Percentage
Yes 809 55%
No 661 45%

Where do you connect to the Internet? (check all that apply)
Answer Raw Responses Percentage
Home 1466 58.5%
Work 958 38.2%
School 18 0.7%
Other 63 2.5%

How fast is your connection to the Internet?
Answer Raw Responses Percentage
14.4 0 0%
28.8 30 2%
33.6 14 0.9%
56 243 15.8%
ISDN 34 2.2%
DSL 414 26.9%
Cable Modem 512 33.3%
T1 134 8.7%
T3 or company network 117 7.6%
Don't know 39 2.5%

For classification purposes only, what is your gender?
Answer Raw Responses Percentage
Male 1343 88.6%
Female 173 11.4%
What is your age?
Answer Raw Responses Percentage
12 to 17 0 0%
18 to 24 18 1.2%
25 to 34 214 14.2%
35 to 44 366 24.2%
45 to 54 444 29.4%
55 to 64 337 22.3%
65 and over 133 8.8%

What is your marital status?
Answer Raw Responses Percentage
Single, never married 234 15.7%
Single, previously married 166 11.1%
Married 1074 71.9%
Other 19 1.3%

How many children live in your household?
Answer Raw Responses Percentage
1 - 2 493 33.3%
3 - 4 132 8.9%
5 or more 9 0.6%
None 848 57.2%

What is the last level of education you completed?
Answer Raw Responses Percentage
Less than high school 10 0.7%
High school 212 14.1%
College degree 717 47.8%
Graduate degree 561 37.4%

What is your total household income, before taxes?
Answer Raw Responses Percentage
Under $35,000 74 5.8%
$35,000 to $49,999 88 6.9%
$50,000 to $79,999 214 16.7%
$80,000 to $99,999 187 14.6%
$100,000 to $149,999 304 23.8%
$150,000 to $199,999 154 12%
$200,000 to $299,999 82 6.4%
$300,000 and over 177 13.8%

Are you a resident of the United States?
Answer Raw Responses Percentage
Yes 1316 86.2%
No 211 13.8%