Free Services Survey Results

In September 2002, 1,295 Briefing.com Free Services readers responded to the following survey:

Please describe yourself:
Answer Raw Responses Percentage
Personal Investor 932 74.9%
Individual Day Trader 139 11.2%
Stock Broker or Financial Consultant 65 5.2%
Mortgage Broker 9 0.7%
Trader with Financial Firm 19 1.5%
Professional Money Manager 26 2.1%
Other Financial Professional 55 4.4%

Why do you read Briefing.com Free Services? (check all that apply)
Answer Raw Responses Percentage
To monitor overall market trends 925 19.9%
To look for unique trading opportunities 525 11.3%
For Briefing.com's analysis of current market trends 703 15.1%
News 715 15.4%
To look for basic investing information 488 10.5%
Other 1295 27.8%

How long have you been using Briefing.com?
Answer Raw Responses Percentage
New user - never used before 150 11.9%
One to three months 358 28.5%
Three to six months 241 19.2%
Six months to one year 226 18%
One to two years 281 22.4%

What time of day do you read Briefing.com Free Services? (check all that apply)
Answer Raw Responses Percentage
Pre-market 616 26.1%
During market hours 871 36.8%
After market close 877 37.1%

How often do you visit Briefing.com Free Services?
Answer Raw Responses Percentage
This is my first time 173 13.8%
Every day 617 49.2%
Several times a week 230 18.4%
About once a week 100 8%
Two to three times a month 56 4.5%
About once a month 40 3.2%
Several times a year 37 3%

How would you classify yourself in terms of your financial/investment knowledge?
Answer Raw Responses Percentage
Novice 247 19.7%
Somewhat knowledgeable 748 59.6%
Highly knowledgeable 260 20.7%

Have you ever considered taking the $9.95 per month subscription?
Answer Raw Responses Percentage
Yes 348 27.9%
No 901 72.1%

What other information would you like to see on Briefing.com Free Services? (check all that apply)
Answer Raw Responses Percentage
Information on options trading 404 13.9%
Glossaries of terms or tutorials 386 13.3%
Personal finance information, such as retirement or college planning 254 8.7%
Investment specific tax information 363 12.5%
Discussion boards 211 7.2%
Other 1295 44.5%

Please tell us something about the work you do:
Answer Raw Responses Percentage
Analyst 64 6.9%
Financial Services 162 17.4%
Management 217 23.4%
CEO 57 6.1%
CFO 22 2.4%
CIO 7 0.8%
Internet/eCommerce 45 4.8%
Sales/Marketing 155 16.7%
Technical/Networking/Programmer 200 21.5%

Do you own a PDA (Palm Pilot, Compaq, etc.) or a web-enabled portable phone?
Answer Raw Responses Percentage
Yes 303 24.1%
No 956 75.9%

Would you like to receive Briefing.com content via a wireless device?
Answer Raw Responses Percentage
Yes 149 12.1%
No 1080 87.9%

For classification purposes only, what is your gender?
Answer Raw Responses Percentage
Male 1021 81.7%
Female 229 18.3%

What is your age?
Answer Raw Responses Percentage
Under 18 2 0.2%
18 to 24 20 1.6%
25 to 34 111 8.8%
35 to 44 243 19.4%
45 to 54 365 29.1%
55 to 64 315 25.1%
65 and over 199 15.9%

What is your highest level of education?
Answer Raw Responses Percentage
Some high school 16 1.3%
High school graduate 93 7.4%
Some college or technical school 321 25.7%
College degree 466 37.3%
Graduate degree 355 28.4%

Into which of the following categories does your annual household income fall, in US Dollars before taxes?
Answer Raw Responses Percentage
Under $35,000 187 16.2%
$35,000 to $49,999 165 14.3%
$50,000 to $79,999 271 23.4%
$80,000 to $99,999 162 14%
$100,000 to $149,999 210 18.2%
$150,000 to $199,999 83 7.2%
$200,000 to $299,999 36 3.1%
$300,000 and over 42 3.6%

Have you ever purchased goods or services online?
Answer Raw Responses Percentage
Yes 1111 88.7%
No 142 11.3%

What type of product or service did you purchase? (check all that apply)
Answer Raw Responses Percentage
Computer Hardware 620 13.7%
Computer Software 702 15.5%
Home/Office Electronics 502 11.1%
Air Travel/Hotels/Car Rental 721 15.9%
Clothing 459 10.1%
Books/CD's 785 17.3%
Automobile Purchase 67 1.5%
Jewelry 117 2.6%
Household Items 475 10.5%
None 89 2%

When was the last time that you purchased goods or services online?
Answer Raw Responses Percentage
Within the last few days 255 21%
Within the last week 142 11.7%
Within the last few weeks 233 19.2%
Within the last month 147 12.1%
Within the last few months 261 21.5%
Don't recall 80 6.6%
Have not purchased goods or services online 95 7.8%

Do you influence and/or make purchasing decisions at your place of work?
Answer Raw Responses Percentage
Yes 598 49.8%
No 602 50.2%

Do you currently invest or trade securities online?
Answer Raw Responses Percentage
Yes 821 66.5%
No 413 33.5%

How often do you buy or sell securities online?
Answer Raw Responses Percentage
Less than once a month 242 19.9%
One to 4 times per month 280 23%
5 to 11 times per month 112 9.2%
11 to 20 times or more per month 94 7.7%
1 to 4 times per day 83 6.8%
More than 4 times per day 46 3.8%
Do not currently buy or sell securities online 358 29.5%

What is the size of your investment portfolio in US Dollars?
Answer Raw Responses Percentage
$0 to $49,999 423 38%
$50,000 to $99,999 220 19.8%
$100,000 to $249,999 198 17.8%
$250,000 to $499,999 126 11.3%
$500,000 to $999,999 75 6.7%
$1,000,000 and over 71 6.4%

Would you like to receive our daily e-mail updates?
Answer Raw Responses Percentage
Yes 888 71.7%
No 350 28.3%

Would you like to receive our e-mail newsletter?
Answer Raw Responses Percentage
Yes 901 71.5%
No 359 28.5%