Press Release

Contact:
Cassandra Bayna
312-670-4463 x 248
cbayna@briefing.com

Briefing.com Expands Its Market Reach While Others Continue to Cut Back
Survey finds Free Services site attracts a wide variety of Internet savvy traders

Chicago, IL—September 25, 2001—While Briefing.com (www.briefing.com), the leading provider of "live" market analysis and commentary via the Internet, continues to make inroads in reaching financial professionals, the use of Briefing's Free Services for average investors has also increased. Briefing.com recently surveyed its Free Services users and once again gained valuable insight on the current trends of the online investing community.

The survey revealed Free Services readers are older with 66% indicating they are 45 years of age or more, and from more varied professional backgrounds than Briefing.com's subscriber base. When asked about their careers, 12% stated they worked within the Financial Services sector. More common responses included medical professionals, business owners and educators. Nearly one third of the respondents (32%) noted they were retired. The study also found Free Services users to be highly compensated with more than 37% of those surveyed indicating they have household incomes of $100,000 or more per year.

Briefing Free Services users are active traders; 27% said they trade up to four times per month, 17% said they trade between five and eleven times per month, and 67% overall indicating they trade once to more than once per month. The survey also revealed that 54% of Free Services users hold portfolios of up to $100,000 while 46% hold portfolios of $100,000 and over.

"It's no surprise that Briefing.com's Free Services site attracts people from all walks of life," says Dick Green, president. "We've spent a great deal of time developing this area and now we're providing a lot of free information that any investor, whether novice or expert, can use."

Users are also highly educated with 70% owning either a college or college plus advanced degree. The majority (85%) of those surveyed consider themselves to be somewhat to highly knowledgeable of their finance/investments.

A significant majority of the Free Services users surveyed (84%) said they have purchased goods or services online with 82% of them indicating they have purchased goods or services within the last few months. The most popular items purchased online are Books and CD's as well as Air Travel, Hotel and Car Rental reservations.

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About Briefing.com
Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.