Press Release

CONTACT:
Cassandra Bayna
312-670-4463 x 248
cbayna@briefing.com

Briefing.com Launches Multi-Million Dollar Ad Campaign
Commercial to air nationally on CNBC and other networks

Chicago, Ill. – April 9, 2001 – Briefing.com (www.briefing.com), the leading Internet provider of "live" market analysis, today announced plans to launch the most expensive advertising campaign in the company's history.

"The current industry weakness provides Briefing.com with an excellent opportunity to expand market share," says Dick Green, president of Briefing.com. "While other firms retreat, our increased marketing efforts will have even greater impact."

Briefing.com will spend millions on its latest endeavors with well known Chicago advertising firm Killian & Company that includes the production of a new television commercial and national airtime, as well as the development and placement of print and online ads.

Briefing.com also recently announced several major new partnerships. Briefing.com is a provider of content to Yahoo! Inc.'s recently launched real-time package, MarketTracker. Prudential Securities Inc. and Morgan Stanley have also signed distribution agreements to provide Briefing.com to their client base for soon-to-be-launched client web sites.

The first effort of this multi-million dollar campaign can be seen the week of April 9th, when Briefing.com's newly released television commercial will be aired nationally on CNBC.

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About Briefing.com
Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.