Press Release

Contact Information:
Cassandra Bayna
312-670-4463 x 248
cbayna@briefing.com

Survey Finds Online Investing Trends are Changing
Briefing.com Investors Have Larger Portfolios, Are Younger And Increasingly Female

Chicago, Ill. – March 5, 2001 – Briefing.com (www.briefing.com), the Internet's only provider of "live" market analysis, surveyed over 1,000 users to track the latest subscriber demographics and found a shift in portfolio-size, age and gender in the online investment community.

Results revealed the number of investors holding portfolios of $250,000 and over has nearly tripled from a similar survey conducted in 1999, from 12% to 33%. Incidentally, 53% of surveyed users reported an annual household income of $100,000 and over, up 6% since 1998.

"Investors with large portfolios are attracted to Briefing.com's independent, professional analysis," says Dick Green, president. "We are proud of being extremely popular in this demanding, high demographic sector for over 5 years."

The majority of Briefing.com users are now younger-over 56% are between the ages of 35-54. When surveyed in 1998, more than half of Briefing.com users were over the age of 55; that number has since dropped to 26%.

While online trading remains male-dominated, the number of female subscribers has increased by 7% from 1998. Women now represent 15% of Briefing.com's investment community.

About Briefing.com
Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.