Press Release

Contact:

David Beasley
650-347-2220 x.132
dbeasley@briefing.com

Chris Taylor
212-318-2660
taylorc@bloomberg.net

Briefing.com launches Live Market Analysis On Bloomberg Terminals
Bloomberg Users Benefit From Leading Edge Commentary At Low Cost

Burlingame, CA, October 20, 1998…Briefing.com, the leading Internet provider of live market analysis now brings its expertise to Bloomberg users. Briefing’s Bond & Stock Analysis™ product (BHOM <GO> on the Bloomberg) provides live leading edge insight into the U.S. Bond and U.S. Stock markets.

The Bloomberg institutional network is one of the world’s leading providers of real-time price quotes, news, and third-party content for professional market participants. Michael Bloomberg, Chairman and CEO at Bloomberg, says, "bringing in third party commentary from a successful Web based firm is consistent with our goal of continuing to provide the best tools possible for Bloomberg’s constantly growing user base."

David Beasley, vice-president of marketing at Briefing.com adds, "Briefing’s live bond and stock commentary at this price point provides a high value add for the professional marketplace of which Bloomberg is a key supplier." Briefing.com, having provided comparable market analysis to institutional clients with Standard & Poor’s MMS International, has developed a Web based readership of over 11,000 paid subscribers in just two years from launch.

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Briefing’s content on Bloomberg consists of Briefing.com Bond & Stock Analysis, content designed for fixed-income and equities professionals such as bond traders, funds managers, corporate treasurers, mortgage brokers, and stock brokers. Briefing Bond Analysis includes live bond market commentary, leading edge economic analysis and much more. Briefing Stock Analysis, one of the few products providing live market analysis of U.S. stocks, contains the popular pages In Play, Story Stocks, Tech Stocks, and Upgrades/Downgrades.

About Briefing.com
Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” eight consecutive years by Barron’s and three consecutive years by Forbes.com, Briefing.com is the leading provider of quality, live market analysis via the Internet.

Briefing Bond & Stock Analysis are both included in the first terminal price on Bloomberg – significantly less than other leading commentary providers. A no-obligation, free trial period is currently active.

About Bloomberg
Bloomberg Financial Markets, founded in 1981, is a global multi-media based distributor of information services, combining news, data and analysis for financial markets and businesses. Bloomberg provides real-time pricing, historical pricing, indicative data, analytics and electronic communications 24 hours a day through over 102,000 BLOOMBERG™ systems used by over 250,000 financial professionals in 100 countries worldwide. Bloomberg News, with 900 reporters in 80 bureaus, is live 24 hours over the BLOOMBERG™ and is carried in over 850 newspapers worldwide. Bloomberg also produces a number of related print and electronic media products for distribution in the U.S., Canada, Europe, Latin America, Australia, and Asia. These include Bloomberg Television programming, WBBR, Bloomberg News Radio network, Bloomberg and Bloomberg Personnel Finance magazines. The Bloomberg Web Site (www.bloomberg.com) and the Bloomberg Press Line of investment books.