Briefing.com Subscriber Survey Results

In September 2002, 1,554 Briefing.com subscribers responded to the following survey:

Please describe yourself:
	Answer	Raw Responses	Percentage
	Personal Investor	777	50.2%
	Individual Day Trader	392	25.3%
	Stock Broker or Financial Consultant	127	8.2%
	Mortgage Broker	14	0.9%
	Trader with Financial Firm	78	5%
	Professional Money Manager	96	6.2%
	Other Financial Professional	65	4.2%
Why do you use Briefing.com? (check all that apply)
	Answer	Raw Responses	Percentage
	Analysis of current events	1128	18.1%
	News Service	1127	18%
	Reliable source	978	15.7%
	Familiarity	486	7.8%
	Easy to use	919	14.7%
	Quick downloads	243	3.9%
	Unique trading opportunities	339	5.4%
	Perspective on market outlook	873	14%
	Always find what I seek	156	2.5%
How often do you use Briefing.com?
	Answer	Raw Responses	Percentage
	More than once a day	1256	81.3%
	Once a day	132	8.5%
	A few times per week	102	6.6%
	Once a week	25	1.6%
	Less than once per week	30	1.9%
How many separate visits per day do you make to Briefing.com?
	Answer	Raw Responses	Percentage
	One visit per day	127	8.2%
	Two visits per day	176	11.4%
	Three visits per day	155	10%
	Four visits per day	77	5%
	More than four visits per day	302	19.5%
	I watch all day	624	40.3%
	N/A - I connect less than once per day	86	5.6%
What time of day do you read Briefing.com? (check all that apply)
	Answer	Raw Responses	Percentage
	Pre-market	1265	33.2%
	During market hours	1396	36.7%
	After market close	1146	30.1%
How long have you been using Briefing.com?
	Answer	Raw Responses	Percentage
	New user	120	7.8%
	Three to six months	188	12.2%
	Six months to one year	245	15.9%
	One Year	202	13.1%
	Two Years	334	21.7%
	Three Years	168	10.9%
	Over three years	284	18.4%
How long have you been actively trading/investing?
	Answer	Raw Responses	Percentage
	Less than 6 months	44	2.9%
	6 months - 1 year	67	4.3%
	One year	67	4.3%
	Two years	177	11.5%
	Three years	135	8.8%
	Over three years	1051	68.2%
On average, how often do you trade?
	Answer	Raw Responses	Percentage
	Less than once a month	161	10.6%
	One to 4 times per month	293	19.4%
	5 to 11 times per month	245	16.2%
	11 to 20 times or more per month	273	18%
	1 to 4 times per day	216	14.3%
	More than 4 times per day	325	21.5%
If you are using Briefing.com for personal investing, what is the size of your trading portfolio?
	Answer	Raw Responses	Percentage
	$0 to $49,999	301	22%
	$50,000 to $99,999	203	14.8%
	$100,000 to $249,999	241	17.6%
	$250,000 to $499,999	126	9.2%
	$500,000 to $999,999	94	6.9%
	$1,000,000 and over	107	7.8%
	N/A: I don't use Briefing.com for personal investing	297	21.7%
How would you classify yourself in terms of your financial/investment knowledge?
	Answer	Raw Responses	Percentage
	Highly Knowledgeable	695	45.1%
	Somewhat Knowledgeable	748	48.6%
	Not Very Knowledgeable	83	5.4%
	Not Knowledgeable At All	14	0.9%
Have you ever made a purchase online?
	Answer	Raw Responses	Percentage
	Yes	1437	93.6%
	No	98	6.4%
If you have made an online purchase, what type of product or service did you purchase? (check all that apply)
	Answer	Raw Responses	Percentage
	Computer Hardware	863	14.1%
	Computer Software	952	15.6%
	Home/Office Electronics	722	11.8%
	Air Travel/Hotels/Car Rental	1015	16.6%
	Clothing	598	9.8%
	Books/CD's	1167	19.1%
	Automobile Purchase	73	1.2%
	Jewelry	105	1.7%
	Household Items	610	10%
Do you influence and/or make purchasing decisions at your place of work?
	Answer	Raw Responses	Percentage
	Yes	809	55%
	No	661	45%
Where do you connect to the Internet? (check all that apply)
	Answer	Raw Responses	Percentage
	Home	1466	58.5%
	Work	958	38.2%
	School	18	0.7%
	Other	63	2.5%
How fast is your connection to the Internet?
	Answer	Raw Responses	Percentage
	14.4	0	0%
	28.8	30	2%
	33.6	14	0.9%
	56	243	15.8%
	ISDN	34	2.2%
	DSL	414	26.9%
	Cable Modem	512	33.3%
	T1	134	8.7%
	T3 or company network	117	7.6%
	Don't know	39	2.5%
For classification purposes only, what is your gender?
	Answer	Raw Responses	Percentage
	Male	1343	88.6%
	Female	173	11.4%
What is your age?
	Answer	Raw Responses	Percentage
	12 to 17	0	0%
	18 to 24	18	1.2%
	25 to 34	214	14.2%
	35 to 44	366	24.2%
	45 to 54	444	29.4%
	55 to 64	337	22.3%
	65 and over	133	8.8%
What is your marital status?
	Answer	Raw Responses	Percentage
	Single, never married	234	15.7%
	Single, previously married	166	11.1%
	Married	1074	71.9%
	Other	19	1.3%
How many children live in your household?
	Answer	Raw Responses	Percentage
	1 - 2	493	33.3%
	3 - 4	132	8.9%
	5 or more	9	0.6%
	None	848	57.2%
What is the last level of education you completed?
	Answer	Raw Responses	Percentage
	Less than high school	10	0.7%
	High school	212	14.1%
	College degree	717	47.8%
	Graduate degree	561	37.4%
What is your total household income, before taxes?
	Answer	Raw Responses	Percentage
	Under $35,000	74	5.8%
	$35,000 to $49,999	88	6.9%
	$50,000 to $79,999	214	16.7%
	$80,000 to $99,999	187	14.6%
	$100,000 to $149,999	304	23.8%
	$150,000 to $199,999	154	12%
	$200,000 to $299,999	82	6.4%
	$300,000 and over	177	13.8%
Are you a resident of the United States?
	Answer	Raw Responses	Percentage
	Yes	1316	86.2%
	No	211	13.8%