Free Services Survey Results

In September 2002, 1,295 Briefing.com Free Services readers responded to the following survey:

Please describe yourself:
	Answer	Raw Responses	Percentage
	Personal Investor	932	74.9%
	Individual Day Trader	139	11.2%
	Stock Broker or Financial Consultant	65	5.2%
	Mortgage Broker	9	0.7%
	Trader with Financial Firm	19	1.5%
	Professional Money Manager	26	2.1%
	Other Financial Professional	55	4.4%
Why do you read Briefing.com Free Services? (check all that apply)
	Answer	Raw Responses	Percentage
	To monitor overall market trends	925	19.9%
	To look for unique trading opportunities	525	11.3%
	For Briefing.com's analysis of current market trends	703	15.1%
	News	715	15.4%
	To look for basic investing information	488	10.5%
	Other	1295	27.8%
How long have you been using Briefing.com?
	Answer	Raw Responses	Percentage
	New user - never used before	150	11.9%
	One to three months	358	28.5%
	Three to six months	241	19.2%
	Six months to one year	226	18%
	One to two years	281	22.4%
What time of day do you read Briefing.com Free Services? (check all that apply)
	Answer	Raw Responses	Percentage
	Pre-market	616	26.1%
	During market hours	871	36.8%
	After market close	877	37.1%
How often do you visit Briefing.com Free Services?
	Answer	Raw Responses	Percentage
	This is my first time	173	13.8%
	Every day	617	49.2%
	Several times a week	230	18.4%
	About once a week	100	8%
	Two to three times a month	56	4.5%
	About once a month	40	3.2%
	Several times a year	37	3%
How would you classify yourself in terms of your financial/investment knowledge?
	Answer	Raw Responses	Percentage
	Novice	247	19.7%
	Somewhat knowledgeable	748	59.6%
	Highly knowledgeable	260	20.7%
Have you ever considered taking the $9.95 per month subscription?
	Answer	Raw Responses	Percentage
	Yes	348	27.9%
	No	901	72.1%
What other information would you like to see on Briefing.com Free Services? (check all that apply)
	Answer	Raw Responses	Percentage
	Information on options trading	404	13.9%
	Glossaries of terms or tutorials	386	13.3%
	Personal finance information, such as retirement or college planning	254	8.7%
	Investment specific tax information	363	12.5%
	Discussion boards	211	7.2%
	Other	1295	44.5%
Please tell us something about the work you do:
	Answer	Raw Responses	Percentage
	Analyst	64	6.9%
	Financial Services	162	17.4%
	Management	217	23.4%
	CEO	57	6.1%
	CFO	22	2.4%
	CIO	7	0.8%
	Internet/eCommerce	45	4.8%
	Sales/Marketing	155	16.7%
	Technical/Networking/Programmer	200	21.5%
Do you own a PDA (Palm Pilot, Compaq, etc.) or a web-enabled portable phone?
	Answer	Raw Responses	Percentage
	Yes	303	24.1%
	No	956	75.9%
Would you like to receive Briefing.com content via a wireless device?
	Answer	Raw Responses	Percentage
	Yes	149	12.1%
	No	1080	87.9%
For classification purposes only, what is your gender?
	Answer	Raw Responses	Percentage
	Male	1021	81.7%
	Female	229	18.3%
What is your age?
	Answer	Raw Responses	Percentage
	Under 18	2	0.2%
	18 to 24	20	1.6%
	25 to 34	111	8.8%
	35 to 44	243	19.4%
	45 to 54	365	29.1%
	55 to 64	315	25.1%
	65 and over	199	15.9%
What is your highest level of education?
	Answer	Raw Responses	Percentage
	Some high school	16	1.3%
	High school graduate	93	7.4%
	Some college or technical school	321	25.7%
	College degree	466	37.3%
	Graduate degree	355	28.4%
Into which of the following categories does your annual household income fall, in US Dollars before taxes?
	Answer	Raw Responses	Percentage
	Under $35,000	187	16.2%
	$35,000 to $49,999	165	14.3%
	$50,000 to $79,999	271	23.4%
	$80,000 to $99,999	162	14%
	$100,000 to $149,999	210	18.2%
	$150,000 to $199,999	83	7.2%
	$200,000 to $299,999	36	3.1%
	$300,000 and over	42	3.6%
Have you ever purchased goods or services online?
	Answer	Raw Responses	Percentage
	Yes	1111	88.7%
	No	142	11.3%
What type of product or service did you purchase? (check all that apply)
	Answer	Raw Responses	Percentage
	Computer Hardware	620	13.7%
	Computer Software	702	15.5%
	Home/Office Electronics	502	11.1%
	Air Travel/Hotels/Car Rental	721	15.9%
	Clothing	459	10.1%
	Books/CD's	785	17.3%
	Automobile Purchase	67	1.5%
	Jewelry	117	2.6%
	Household Items	475	10.5%
	None	89	2%
When was the last time that you purchased goods or services online?
	Answer	Raw Responses	Percentage
	Within the last few days	255	21%
	Within the last week	142	11.7%
	Within the last few weeks	233	19.2%
	Within the last month	147	12.1%
	Within the last few months	261	21.5%
	Don't recall	80	6.6%
	Have not purchased goods or services online	95	7.8%
Do you influence and/or make purchasing decisions at your place of work?
	Answer	Raw Responses	Percentage
	Yes	598	49.8%
	No	602	50.2%
Do you currently invest or trade securities online?
	Answer	Raw Responses	Percentage
	Yes	821	66.5%
	No	413	33.5%
How often do you buy or sell securities online?
	Answer	Raw Responses	Percentage
	Less than once a month	242	19.9%
	One to 4 times per month	280	23%
	5 to 11 times per month	112	9.2%
	11 to 20 times or more per month	94	7.7%
	1 to 4 times per day	83	6.8%
	More than 4 times per day	46	3.8%
	Do not currently buy or sell securities online	358	29.5%
What is the size of your investment portfolio in US Dollars?
	Answer	Raw Responses	Percentage
	$0 to $49,999	423	38%
	$50,000 to $99,999	220	19.8%
	$100,000 to $249,999	198	17.8%
	$250,000 to $499,999	126	11.3%
	$500,000 to $999,999	75	6.7%
	$1,000,000 and over	71	6.4%
Would you like to receive our daily e-mail updates?
	Answer	Raw Responses	Percentage
	Yes	888	71.7%
	No	350	28.3%
Would you like to receive our e-mail newsletter?
	Answer	Raw Responses	Percentage
	Yes	901	71.5%
	No	359	28.5%