PRESS RELEASE

Contact Information:
Kelly Kauffman
Media Relations
312-670-4463 x250
kkauffman@briefing.com


Briefing.com Launches New Institutional In Play^® Service

CHICAGO – February 19, 2008 – Briefing.com, the leading provider of live market analysis on the Internet, announced today that it will launch a new product designed specifically for the institutional investment professional that provides sound investment ideas, unbiased spot analysis and true market wide perspective.

Institutional In Play features actionable investment ideas based on a number of different research-driven strategies. Closely tracked are emerging business trends, inter-market forces, industry and ETF movement as well as individual company fundamentals to provide both short and long-term investment opportunities.

Also featured is unbiased spot analysis of the events institutional investment professionals need to stay abreast of including earnings, conference calls, economic and commodity data, fundamental and technical insight, as well as news events – complete with the impartial insight necessary to make more profitable decisions.

Perhaps the most unique feature is the Live Tear Sheet which affords an unprecedented level of efficient interaction with Briefing.com’s expansive content. In a single browser, users can see live scrolling headlines and commentary on market-moving events, stock action and news, summary commentary and in-depth actionable commentary.

“Never before has the user been given such easy access to our content,” says President Richard Green. “Now institutional investment professionals can stay in touch with the market with minimal effort and maximum efficacy.”

For more information on Briefing.com’s new Institutional In Play service, take our tour.

About Briefing.com
Briefing.com is an employee-owned company headquartered in Chicago, with offices in Boston and the San Francisco Bay Area. Rated a “top site” by Barron’s for the past nine years, Briefing.com is the leading provider of quality, live market analysis via the Internet.